Description:

This collectible phone card showcases a close-up image of a young woman with dark hair, gently smiling as she holds a large, beige, vintage-style telephone handset to her ear. Dramatic lighting casts one side of her face in shadow, creating a mood that is both slightly mysterious and warmly approachable. Her pink lipstick and painted nails add a touch of femininity and elegance, emphasizing the personal, human element behind the banking and telecommunications services being promoted. Her warm, engaging expression subtly conveys trust and connection—key themes in the marketing message embedded in this promotional piece.

The card’s text is presented primarily in Hebrew and English. In the top right corner, Hebrew characters read “כרטיס חיוג בינלאומי,” which translates to “International Dialing Card.” Below this, orange Hebrew text states “שי ללקוחות,” meaning “Gift for customers,” signaling that the card is a complimentary promotional item. The prominent green logo in Hebrew, “בנק דיסקונט,” identifies Discount Bank, one of Israel’s leading financial institutions, making clear that this card is part of the bank’s customer incentive program. The emphasis on the bank’s name and signature colors reflects an effort to reinforce brand loyalty and associate Discount Bank with modern, global connectivity.

Functionality details appear in both languages, with “22 Units” prominently displayed alongside the Hebrew term “יחידות.” These units represent the calling credit available, essential information for users. At the bottom right, the branding “Isra - Telecom” appears in yellow-green font next to the phrase “International Telephone Card,” highlighting the telecommunications company that issued the card. This collaboration between banking and telecom brands underscores a partnership designed to offer financial customers convenient communication tools, illustrating the synergy between financial services and connectivity in the late 20th century.

Overall, this phone card serves as both a practical tool and a marketing artifact from an era when physical calling cards were vital for international communication. The image of a woman in mid-conversation humanizes the technology and financial services behind the card, combining visual cues of trustworthiness, global reach, and modern service—qualities banks and telecom companies alike aimed to promote. The deliberate use of color, language, and imagery reflects a targeted effort to engage Discount Bank customers while emphasizing utility and accessibility in an increasingly globalized world.

Since we have the world's largest inventory of USA phonecards for collectors, you will not necessarily receive the identical serial/batch/PIN number that we have scanned/pictured.