Description:

The first image showcases a promotional collectible phone card featuring a distinctive dairy-themed design. The card’s background mimics Swiss cheese, complete with characteristic holes of various sizes scattered across a cream-colored surface. Bold, dark blue text prominently displays the message, “Say Hello To FREE Long Distance.” Beneath this, the Wisconsin Cheese logo is prominently positioned, combining text with a circular emblem resembling an official corporate seal. The card promotes a special offer related to free long-distance phone service, likely connected to a sweepstakes or contest involving Wisconsin cheese—highlighting the state's renowned dairy industry and cheese production. The overall design employs subtle branding elements and trademarks to emphasize authenticity and quality, celebrating Wisconsin’s rich cheese heritage.

The second image features a letter printed on white paper, with the Wisconsin Cheese logo at the top and the tagline “Taste the Pride of Generations.” Addressed to a “Winner” of the Hello Wisconsin Call & Win Sweepstakes, it officially notifies the recipient of their status as an instant winner. The letter offers a pre-activated calling card providing 60 minutes of free domestic long-distance service—a value estimated at $20. Clear instructions detail how to redeem the calling card, including a scratch-off area revealing a calling code. It also outlines the grand prize drawing scheduled for mid-May 1995, indicating the campaign’s timeframe. Signed by Vicky Jones, Manager of Advertising and Promotions for the Wisconsin Milk Marketing Board, the letter exemplifies professional corporate communication and customer engagement, blending dairy marketing with telecommunications incentives.

Together, the phone card and letter form a cohesive promotional package characteristic of 1990s marketing crossover campaigns between traditional food products and emerging service industries. Orchestrated by the Wisconsin Milk Marketing Board, this initiative aimed to foster brand loyalty and boost consumer interaction through sweepstakes mechanics and tangible rewards like free phone minutes. The consistent use of logos, seals, and regional branding—particularly emphasizing Wisconsin cheese—reinforces regional pride and the heritage of the dairy industry. These materials exemplify mid-90s corporate strategies, combining physical collectibles with aspirational messaging—such as “Say Hello To FREE Long Distance”—to attract consumer attention.

These images are more than mere advertisements; they are collectible artifacts illustrating the intersection of dairy industry promotion and telecommunications incentives in the 1990s, specifically rooted in Wisconsin’s cheesemaking legacy. They blend graphic design with formal business communication, emphasizing tradition alongside innovation. The “Say Hello” theme cleverly links the enjoyment of cheese with the opportunity to make free phone calls, embodying a unique marketing effort aimed at increasing consumer engagement while showcasing Wisconsin’s iconic cheese products. Through these collectibles, the campaign provides insight into regional branding and customer reward programs of that era.

Since we have the world's largest inventory of USA phonecards for collectors, you will not necessarily receive the identical serial/batch/PIN number that we have scanned/pictured.