Description:

This collectible phone card serves as a promotional item for Nestlé’s Baby Ruth candy bar, blending advertising appeal with practical functionality. The top half features a vibrant red background, prominently displaying the iconic Baby Ruth logo within a white, slightly tilted rectangular box accented by blue stripes on either side. The brand name "Baby Ruth" is written in bold, classic lettering, with the Nestlé insignia positioned directly above, establishing a clear connection to the well-known confectionery brand. To the right of this branding, an illustration of a traditional corded telephone handset in white, with a coiled cord trailing off the edge, symbolizes the card's telecommunications purpose.

Below this branding, the promotional message stands out in energetic, comic book-style typography: "MAKE THE CALL! GET 10 MINUTES FREE." The use of bold, blue and white capital letters creates an inviting call to action, encouraging users to utilize the card for long-distance calls. This combination of advertising language with an everyday object—such as a payphone or touch-tone phone—is a clever marketing strategy that merges nostalgia and practicality. It highlights the phone card as both a communication tool and a collectible advertising piece linked to the Baby Ruth promotion.

The lower half of the card contains clear, organized instructions for usage, printed in black on white. It details the steps to access the "10 Minutes Free Long Distance Calling" offer: dialing a number, entering a PIN, and then dialing the destination number, including the area code. This guidance is essential for users to redeem their free minutes, reflecting typical features of late 1990s prepaid phone cards. Branding for Phonecard Communications Design Group Inc. is subtly included here, along with a toll-free number for recharging or customer service, reinforcing the card’s legitimacy and convenience.

Finally, the small print beneath the instructions provides legal disclaimers, emphasizing the card’s intended domestic use only, safeguarding against unauthorized PIN use, and referencing FCC regulations related to payphone service providers. The expiration date—June 30, 2000—and the copyright notice from 1999 situate this card firmly within the late 1990s era of phone card popularity. Overall, this card seamlessly combines the worlds of branded candy advertising and telecommunications technology, making it a memorable artifact of that period’s promotional culture—designed both to incentivize free long-distance calls and to foster consumer loyalty to the Baby Ruth brand.

Since we have the world's largest inventory of USA phonecards for collectors, you will not necessarily receive the identical serial/batch/PIN number that we have scanned/pictured.