Description:

This collectible phone card features vibrant imagery and branding associated with the 1996 Viva! El Paso outdoor drama, a renowned cultural event celebrating the rich history of southwestern Texas. On the left side of the card, a colorful scene depicts performers dressed in traditional Spanish and Mexican attire, dancing energetically on stage. The men wear wide-brimmed hats and flowing garments, while the women are adorned in bright, layered skirts and blouses, evoking a festive folkloric dance scene. The bold title "VIVA! EL PASO" is prominently displayed in red capital letters, emphasizing the card’s connection to this iconic outdoor production. Warm hues and stage lighting evoke a passionate, lively atmosphere, capturing the essence of the historic storytelling embodied by the drama.

Branding is a key element in this collectible card’s design, with several corporate logos strategically placed to indicate sponsorship and partnership. In the top left corner, the classic Coca-Cola bottle and "Always Coca-Cola" logos stand out with their familiar red and white color scheme, highlighting the beverage giant’s longstanding support of cultural and community events like Viva! El Paso. Along the bottom right, logos for Southwest Airlines and Ford Motor Company are clearly visible, symbolizing their involvement in promoting the drama and boosting local tourism. These logos serve as a reminder of the intertwined relationship between commercial enterprise and cultural celebration, illustrating how regional heritage events attract multi-industry sponsorships.

The right side of the card provides detailed usage and dialing instructions, emphasizing its practical purpose as a phone card while also offering historical context. A brief description explains that Viva El Paso 1996 is an outdoor drama depicting 400 years of southwestern history, performed every summer from mid-July through Labor Day weekend. The card includes customer service contact numbers, an expiration date, and instructions for making multiple calls, indicating it was designed for convenience and repeated use. This functional aspect complements the artistic and promotional imagery on the left, making the card both a keepsake and a practical telecommunications tool.

Overall, this phone card serves as a small but meaningful artifact commemorating Viva! El Paso 1996, blending cultural storytelling with corporate sponsorship and practical telecommunications. Its imagery and logos unite to celebrate regional history and community pride, while also showcasing the collaborative efforts of companies like Coca-Cola, Ford, Southwest Airlines, and Cable & Wireless in supporting important local traditions. Collectors and enthusiasts of southwestern heritage, outdoor theater, or vintage phone cards will find this piece particularly compelling, capturing a moment when culture, commerce, and technology intersected in a uniquely Texan celebration.

Since we have the world's largest inventory of USA phonecards for collectors, you will not necessarily receive the identical serial/batch/PIN number that we have scanned/pictured.