Description:

This collectible phone card from Telecom Australia features a prominent, eye-catching image of a red soda can branded "A Cola," with the tagline "Australia's Choice" displayed across the can. The design is vibrant, showcasing a series of white stars reminiscent of the Southern Cross constellation—an iconic symbol on the Australian flag—thereby reinforcing the local branding. The can illustration includes droplets of condensation, emphasizing its cold, refreshing appeal. A large, white cursive "A" dominates the center of the can, adding a stylish touch and ensuring immediate brand recognition. Emphasizing Australian pride, the card includes phrases like "Australian Made" and highlights local production, suggesting a marketing campaign designed to resonate with national identity and appeal to local consumers.

The layout of the card is minimalist yet effective. The top features the "Telecom Australia Phonecard" label, establishing its purpose as a prepaid phone card—an essential item before the widespread adoption of mobile phones. On the right side, a vertical scale displays incremental monetary values from 0.00 to 5.00, indicating the card’s balance or usage value in Australian dollars. The $5 value is prominently shown at the bottom right, informing users of the initial calling credit. Green arrows and lines beside the cost scale serve as visual cues, allowing for quick assessment of remaining balance—a practical feature for ease of use. Additionally, the card bears the "Exclusive to Kmart" label, indicating it was marketed specifically through this national retail chain, further situating it within the Australian consumer landscape.

In the bottom left corner, the "Australian Made" logo is displayed—a symbol often used to promote domestically manufactured products and encourage support for local goods. This detail fosters a sense of pride and trust, appealing to patriotic sentiments among Australian buyers. The background is a subtle white with a faint textured pattern, which makes the vibrant red can stand out visually. Overall, the design balances commercial promotion with the functional aspects of a telephone card, transforming it into a nostalgic memorabilia piece that also serves a practical purpose. Collectors of vintage phone cards and brand memorabilia may find this card particularly compelling due to its connection to Australian popular culture and telecommunications history.

The card’s condition appears to be gently used, with subtle wear and surface marks visible in the image—characteristics that may add to its appeal for collectors who appreciate authentic circulation evidence. Overall, this card is an intriguing artifact that combines everyday functionality with patriotic marketing and brand identity.

On the reverse side, the card features a plain white background with text outlining the terms and conditions of use. It instructs users to insert the card when using Telecom Australia payphones and provides practical notes on balance and expiry. The text also advises keeping the card clean and free of damage, emphasizing the importance of the magnetic strip or chip for successful operation. A barcode located at the bottom right likely serves inventory or activation purposes. Additionally, a website URL and customer service phone number are included to assist users, reflecting Telecom Australia’s commitment to customer support during the card’s active lifespan. The overall design of the back prioritizes clarity and functional information, providing a practical contrast to the more visually engaging, branded front.

Since we have the world's largest inventory of USA phonecards for collectors, you will not necessarily receive the identical serial/batch/PIN number that we have scanned/pictured.